BACK TO THE TAP JUST GOT MORE AFFORDABLE!

In a concerted effort to reduce the global economic pressure that continues its relentless expansion into our pocketbooks, Back To The Tap has just "decreased" prices for their 16 and 27 oz Filtered Tap System Water Bottles to just 15 and 20 bucks, respectively.

Which means, while we are busy taking cover and peering out from under our proverbial wet blankets of the current marketplace , to witness yet another utility hike or tax increase, we can celebrate the fact that in this country at least, we still have access to an enormous capacity of clean tap water. And that my friends, is one of the few predictable resources that we can expect to arrive, on time and every time~we turn on our faucets.
Can I say the same for every man that ever made me a promise within my forty-something years of being single? Not so much.....

Think about it ~ every time we invest in a Back To The Tap bottle, we are also investing in our country's future, our ability to stop the alarming effects that BPA has conveniently planted in our bloodstreams, and our own dwindling dollars. Okay, I got ya, 15 or 20 bucks seems like a leap from the average 1.50 that you keep slapping on the counter of the 7/11 but a buck fifty times 6 thirsty family members equals 9.00. Do that a couple times a day and you got the picture.

Why not buy each member a Back To The Tap bottle and allow your children to see the benefit of not being a throwaway society? The fact that each filter will last 3 to four months, offers the same advantages of investing in groceries, with the long term reward of saving huge dollars from not eating out. Plus, its awesome not to have to break away from the soccer game to make that disposable water bottle call. Instead, head for the drinking fountain or the bathroom at the park, refill your bottle, and you're good to go! Even your two year old will get it.....
Heck, that generation will probably be looking back at this water bottle craze the way we analyzed the bad hair of the fifties.

Kudos to Project Kaisei and founder Doug Woodring who will set sail this week united with our own beloved Scripps Institution of Oceanography for a month long voyage to study the harmful effects of the Great Pacific Garbage Patch. This ' invisible to the eye' plastic vortex, two times the size of Texas which is killing our fish, birds, and sea turtles, floats about 1000 miles off the coast of California. The water-borne landfill is made up largely of those throw away plastic water bottles that houses that temporary thirst quencher that somehow never makes it back to your best recycling efforts at home. Trust me, the large bottling companies are banking on the fact that you need to buy a couple of these plastic puppies throughout your day. (You can comfortably blame this selective memory lapse to the subliminal marketing persuasion that has needled your subconscious millions of times throughout your lifespan to insure that you can conveniently forget you're bound to be thirsty when you leave home.)

It works like this: that same 7/11 Dasani bottle, when tossed on one of our beautiful San Diego beaches, drifts away for about 6 years, before getting caught in the gyre of the patch, never degrading completely, thus creating tantalizing faux pellets of food for our unsuspecting marine wildlife.

That two year old deserves to marvel at the pelicans and sea turtles in the coming century.

Send your generous contributions by check to:
"Ocean Voyages Institute" c/o Project Kaisei 1709 Bridgeway Sausalito CA 94965, USA

Thanks for Healing The Planet One Bottle at a Time!

Faith Paulus Founder - Back To The Tap....for a Healthier Planet http://www.backtothetap.com/

"You must be the change you wish to see in the world."
- Mahatma Gandhi

MEET DENISE LACAYO - BACK TO THE TAP'S REAL GENIUS!

When I was a young girl, I wanted a Pen Pal. Someone who lived in another country and who could share cultural differences, ideas, dreams, and the synergy that comes when two Great Minds think alike. So for a while, I communicated with another little 8 year old girl who lived in Africa ~ determined to make a difference by at least sending a few of my unworn lace dresses to take the place of her tattered one.

Unfortunately, other than a badly damaged photo of my shy, intangible friend, our slow postal services and distance proved to be a serious obstacle to gaining any ground as far as a long term friendship was concerned. So I mentally bid little Luciana farewell ~ but not without a silent pledge to one day know many other Luciana's of the world.

In fact, my fantasy was that if every child in America could have an African child delivered on their doorstep complete with its own instruction booklet for proper feeding and caring ~ we would have no more world hunger. Oh, the simplicity of it all!!!!

Denise Lacayo and I met over 18 months ago, (and 40 years after my last Pen Pal) when I was searching for a Creative Director for Back To The Tap. I knew it was essential to have someone young, trendy, knowledgeable of e-commerce, and most of all - as quirky and creative as I am.
Somewhere, in one of those vast virtual employment networks from India, we stumbled onto each other and were immediately smitten. Denise found the concept of Back To The Tap to be as intriguing as I, and wholeheartedly understood the importance of this movement to minimize global plastic waste through a Sports Bottle System that could Filter as you Drink.

I also have to admit a certain relief that she could answer the inevitable question: Do you like Curry? And quickly found I had hit on a goldmine when Denise admitted she did not live in India ~ but actually had a firm based in Florida. Which meant, normal working hours for the Back To The Tap website development process. Perfect!

From that moment on, the flurry of images, ideas, text, editing, more text, more editing, more photos, more ideas, and more changes began. We phoned each other constantly, and what at first appeared to be a language barrier ~ Denise is from Ecuador originally ~ and I from the United States ~we quickly learned that the unspoken language of creativity ~ and the more ancient art of our own women archetypical inheritances ~ quickly surpassed any perceived obstacles.
We often prayed for the success of Back To The Tap, as well as for our individual families, our loyal, loving and understanding husbands, (who continue to wait patiently for our return from these enlightened paths) and for insight into the world of big business. Sharing our knowledge ~ and always laughing like two schoolgirls, before we hung up the phone.

Denise was a brand new mom with a two month old child when we met. I would hear his quiet coos late into the night, as she would rock the baby on her lap without missing a beat while we discussed the important movement of Back To The Tap. I knew that together, we were making a contribution that was more global than we knew and will someday benefit those babies who deserve to have a green sustainable earth.

Her two beautiful boys: Dega and Dante, have grown quickly into toddlers now - their voices maturing into young little replicas of Denise's raspy quiet tones. The youngest baby has acquired a new vocabulary that includes the words: "Hi Faith!", as some of his first.
The African children I longed to care for our now as real as ever ~ as the Back To The Tap Campaign plans to offer proceeds from its sales to help those without safe drinking water.

Unfortunately , the global efforts that were needed in the sixties seem much closer to home as we discover the children in areas of our own country that are in desperate need of help for both proper drinking water and poverty issues.

The valuable conservation efforts and cost effective solutions of Back To The Tap are becoming apparent as the Campaign continues to be a magnet for the media ~ hungry for the ideas of those of us who have simply envisioned these pressing enviromental issues a little earlier than some.

We environmentalists are only too aware that along with that vision , comes the responsibility of providing tangible solutions that must be left behind for the next generation. Juggling our families, our friends, our spiritual growth, our budgets, along with our own physical and mental health becomes a reluctantly lesser priority, as future thinkers band together and furiously combine our talents to the tune of an oblivious ticking universal clock that does not heed the urgency that we know.

My friend Denise of DL Designs is the best Pen Pal I could ever have hoped for. She is someone who brings knowledge from another country and who can share cultural differences, ideas, dreams, and the synergy that comes when two Great Minds think alike.

Denise is a shining example of how creativity and compassion can be united within a joint passion that is bound to provide a universal need. I am thankful for her presence in my life and with luck this summer, will be joyfully looking forward to officially meeting the face behind the soul.

Whenever two or more of you are gathered in His name....there is love.

BACK TO THE TAP HAS A SECRET!!!

TO ALL YOU COOL, REFORMED, DISPOSABLE WATER BOTTLE PEOPLE:
I am so excited about the prototype that I just received of the new Back To The Tap Eco Sports Bottle! Like our standard Back To The Tap Filtered Sports Bottles, it provides fresh tasting water from the tap through the use of a replaceable carbon filter. Plus, it's got a sleek new look ....and has a groovy Filtered Straw Technology, which tucks underneath the helmet when not in use.   The best part however is that it biodegrades from our landfills in less than a year! Thats like 950 years earlier than the standard plastic bottle (give or take a few)

The press is going to love the new Back To The Tap Eco Sports Bottle as we prepare to announce this great new technology to the world. As for the vast majority of the general public who are in desperate need of this groovy bottle, stay tuned to be the one of the first 1000 orders that are scheduled for production and delivery this summer.

In the meantime, don't miss our Back To The Tap Complete System Sale. Two Back To The Tap Filtered Sports Bottles, One Sports and one Compact Size, plus 2 Replacement Filters - just 49.95. You're looking at almost a year of hydration - for less than 50.00. That's like 13 cents a day. Lets see - for the average water bottle nerd whose drinking (and tossing) 5 bottles on the go a day - that's at least 150.00 in savings a month!

At this price, you can buy a Complete System for the entire family, and still come out thousands of dollars ahead this year on your water bottle budget for '09. Really, couldn't you use an extra 5000.00 per year on something else? Hmmmm - just think, with 5000.00 you could:

1) Remodel that peach bathroom with oak cabinetry that you swore was going to happen before the year 2005 - when home prices were never going to go back down

2) Take a romantic cruise for two to the Polynesian Islands and learn how the natives have always been way ahead of Californians as "Green Trendsetters"

3) Build a deck in the backyard and see the world in a whole different perspective. Heck, you have at least 3 months of safe drinking water should your local Home Preservation team decide you have to stay there for good.

4) Take the kids on an environmental camping trip to Yellowstone and witness the Bears interact without an I-Phone, Computer, or Flatscreen in sight. Your children will stand in awe.

I myself am going to our beautiful Oceanside Harbor for the photo shoot tomorrow to play with Jayne - of famed, "Images By Jayne". Keep an eye on the Back To The Tap site to see the results of the Eco Bottle in all it's nautical glory.....

We appreciate your efforts in Healing The Planet One Bottle at a Time™!

Faith Paulus - Founder
Back To The Tap.....For a Healthier Planet
800-515-7036
www.backtothetap.com
www.earthshare.org

"You must be the change you wish to see in the world."
- Mahatma Gandhi

NY State Government to Phase Out Water Bottles

The NY Times reports that New York Governor David A. Paterson signed an executive order on Tuesday calling on state agencies to phase out the use and purchase of bottled water in all government workplaces. Citing both economic and environmental reasons, the move seeks to gradually replace both single use bottles and water coolers in favor of tap water fountains and dispensers, setting a strong precedent for local government, businesses and residents to follow suit.

A press release from the governor’s office explains:

Bottled water is wasteful and requires large amounts of energy to bottle and transport. Over 450 million gallons of oil are used to transport water from bottling plants to stores. In the United States, plastic water bottle manufacturing uses 17 million barrels of oil, producing over 2.5 million tons of carbon dioxide pollution. Eighty percent of these bottles, which are equal to four billion pounds, end up in garbage incinerators or landfills.

New York has an abundance of tap water for consumption. Three out of four people drink bottled water on a regular basis even though many bottled water products are often just filtered tap water. In addition, for each gallon of water that goes into a plastic bottle, two gallons of water are used to make the plastic bottles and to filter the water.


By Scott Lachut